MKTG3123 Strategic Social Marketing (University of Sydney): rated 2.3/5 overall across 1 review collected on USYD Wall.
MKTG3123 is a University of Sydney course taught by the University of Sydney Business School in Marketing. This page brings together its handbook details and what USYD students say about it.
Review data updated 2026-10-24.
Chinese title: 战略社会营销
Type: Undergraduate
Credit points: 6
Subject area: Marketing
Faculty: The University of Sydney Business School
Level: Undergraduate Level 3
Handbook year: 2026
This unit highlights the scope and application of marketing skills beyond the commercial context and focuses on its potential in pursuing the societal marketing concept. At the core of this unit is the understanding and use of marketing methods which are guided by ethical principles and delivers social change that is for the benefit of individuals and communities rather than being solely driven by a corporate profit motive.
MKTG3123 has 1 scored review: overall 2.3/5 (all out of 5; higher difficulty means harder).
Sources: 1 Reddit comment that an AI model judged to be reviewing this course (average would-recommend 2.3/5).
On Reddit: "AMST1001 - Global America (could be a laugh seeing how we think of the americans here. Primarily essays but otherwise quite easy) EDGU1003 - Diet and Nutrition for Health and Sport (hit and miss here depending on your tutor but pretty chill and no final exam) PSYC1001 - a huge c…"
The course panel on USYD Wall shows every review and discussion in full.
Q: Is MKTG3123 worth taking?
A: Averaged over 1 review: overall 2.3/5. Only a few reviews so far, so treat this as a rough guide.
Q: Which faculty teaches MKTG3123, and when is it offered?
A: MKTG3123 is taught by the University of Sydney Business School. Check the official handbook for the current year.
USYD Wall is an independent student community and is not affiliated with University of Sydney.