MKTG3123 战略社会营销 · Strategic Social Marketing

MKTG3123 是悉尼大学（University of Sydney，USYD）的一门课，开设在The University of Sydney Business School，属于 Marketing 领域。这一页汇总它的课程目录信息和悉大学生留下的评价。

课程信息

中文课名：战略社会营销

课程类型：Undergraduate

学分：6

课程领域：Marketing

所属学院：The University of Sydney Business School

层级：Undergraduate Level 3

目录年份：2026

课程简介

This unit highlights the scope and application of marketing skills beyond the commercial context and focuses on its potential in pursuing the societal marketing concept. At the core of this unit is the understanding and use of marketing methods which are guided by ethical principles and delivers social change that is for the benefit of individuals and communities rather than being solely driven by a corporate profit motive.

学生评价、难度与工作量

还没有悉大学生给 MKTG3123 写过评价。有人写了之后，这里会显示实用性、难度（difficulty）、推荐度和具体的课程体验——在那之前它是空的，不会用生成内容填满。

同领域课程

官方页面

MKTG3123 handbook

独立学生社区，与悉尼大学官方无隶属关系。