MKTG3118 Marketing Strategy and Planning (University of Sydney): rated 2.4/5 overall across 6 reviews collected on USYD Wall.
MKTG3118 is a University of Sydney course taught by the University of Sydney Business School in Marketing. This page brings together its handbook details and what USYD students say about it.
Review data updated 2026-10-24.
Chinese title: 营销战略与规划
Type: Undergraduate
Credit points: 6
Subject area: Marketing
Faculty: The University of Sydney Business School
Level: Undergraduate Level 3
Handbook year: 2026
This unit focuses on strategic and managerial aspects of marketing. It covers the development of innovative business models; segmentation, targeting and positioning; and key aspects of managing, organising and measuring marketing activities.
MKTG3118 has 6 scored reviews: overall 2.4/5 · usefulness 2.2 (all out of 5; higher difficulty means harder).
Sources: 5 StudentVIP reviews (average 2.2 stars); 1 Reddit comment that an AI model judged to be reviewing this course (average would-recommend 3.5/5).
On Reddit: "FYI I did MKTG3118 last sem, in terms of content it mostly involved looking at specific case studies, learning different marketing theories and analysing firms' marketing strategies and how they succeeded/failed with it. If you're looking for something not too theoretical then t…"
The course panel on USYD Wall shows every review and discussion in full.
Q: Is MKTG3118 worth taking?
A: Averaged over 6 reviews: usefulness 2.2/5, overall 2.4/5.
Q: Which faculty teaches MKTG3118, and when is it offered?
A: MKTG3118 is taught by the University of Sydney Business School. Check the official handbook for the current year.
USYD Wall is an independent student community and is not affiliated with University of Sydney.