MKTG3121 Advertising: Persuasive Principles (University of Sydney): rated 2.3/5 overall across 3 reviews collected on USYD Wall.
MKTG3121 is a University of Sydney course taught by the University of Sydney Business School in Marketing. This page brings together its handbook details and what USYD students say about it.
Review data updated 2026-10-24.
Chinese title: 广告：说服原理
Type: Undergraduate
Credit points: 6
Subject area: Marketing
Faculty: The University of Sydney Business School
Level: Undergraduate Level 3
Handbook year: 2026
All advertising is about changing people’s behaviour. The more effectively and efficiently brands can change consumer behaviour, the better the advertising.
MKTG3121 has 3 scored reviews: overall 2.3/5 · usefulness 2.3 (all out of 5; higher difficulty means harder).
Sources: 3 StudentVIP reviews (average 2.3 stars).
The course panel on USYD Wall shows every review and discussion in full.
Q: Is MKTG3121 worth taking?
A: Averaged over 3 reviews: usefulness 2.3/5, overall 2.3/5.
Q: Which faculty teaches MKTG3121, and when is it offered?
A: MKTG3121 is taught by the University of Sydney Business School. Check the official handbook for the current year.
USYD Wall is an independent student community and is not affiliated with University of Sydney.