MKTG6015 数字与社交媒体营销 · Digital and Social Media Marketing

MKTG6015 是悉尼大学（University of Sydney，USYD）的一门课，开设在The University of Sydney Business School，属于 Marketing 领域。这一页汇总它的课程目录信息和悉大学生留下的评价。

课程信息

中文课名：数字与社交媒体营销

课程类型：Postgraduate

学分：6

课程领域：Marketing

所属学院：The University of Sydney Business School

层级：Postgraduate Level 6

目录年份：2026

课程简介

This unit introduces students to emerging interactive technologies, most notably social media tools, and discusses ways in which these technologies can be exploited by businesses to more effectively serve markets. The unit examines how marketing-related functions are changed by the potential of these technologies, and how these new technologies can become key components of the organisation's strategic marketing efforts.

学生评价、难度与工作量

还没有悉大学生给 MKTG6015 写过评价。有人写了之后，这里会显示实用性、难度（difficulty）、推荐度和具体的课程体验——在那之前它是空的，不会用生成内容填满。

同领域课程

官方页面

MKTG6015 handbook

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